The New Zealand AIDS Foundation (NZAF) is guardian of the Ending HIV Big Gay Out, and as a not-for-profit organisation and registered charity NZAF relies on partnerships to deliver this free community event each year.
Ending HIV Big Gay Out
Sunday 10 February 2019, 12pm – 7pm (Rain date: Sunday 24 February)
Coyle Park, Point Chevalier, Auckland
What is the Big Gay Out?
The Ending HIV Big Gay Out (BGO) is the largest annual Rainbow Community (LGBTIQ+) event in New Zealand and is part of the Auckland Pride Festival. It is the single greatest opportunity for the community to come together in a fun, festive and safe place to celebrate pride.
It also provides community and private organisations with opportunities to engage with the Rainbow Community and help to tackle the marginalisation and fear this community faces. The BGO’s ultimate mission is to improve the health and wellbeing of a community who are over represented in all major societal and health inequalities.
On Sunday 10 February 2019, the event will return for its 20th anniversary. Each year’s BGO is attended by over 10,000 LGBTIQ+ people, their whānau and friends from Northland, Auckland, Waikato, the Bay of Plenty and further afield.
With its festival format, the BGO is a place for people to bring along a picnic or find a meal at the marketplace, pick a comfy spot and enjoy a day in the sun, full of entertainment and colour. Specific areas include:
- Durex Main Stage with more than 20 performers and a large outdoor event screen to deliver key messages.
- The Marketplace with over 120 stalls for community-led groups, organisations and local businesses to educate and/or provide their services.
- Open air cafe and bar open to the public with an age restricted bar section.
- Dance Tent – R18 zone where eventgoers can dance away to local DJs.
- Partner hosting and brand engagement activations on site.
The New Zealand AIDS Foundation (NZAF) has acted as guardian of the BGO for 15 years, ensuring the Rainbow Community have a place to unite, celebrate Pride and maintain access to important community groups and services. It provides a key strategic platform for the NZAF to engage with communities most impacted by HIV/AIDS and raise awareness, provide education and support, and reduce stigma toward people living with HIV. NZAF is a not-for-profit organisation and registered New Zealand charity, which relies on partnerships to deliver the event each year.
Who attends the Big Gay Out?
How is the event promoted?
The Ending HIV Big Gay Out is promoted through our media partner, Mediaworks. This includes promotion on The Edge, Mai FM and George radio stations. Additional promotion is primarily online, with 85% of eventgoers recalling Facebook advertising.
Digital channels include:
- Ending HIV Big Gay Out website (biggayout.co.nz)
- Event listings
- Facebook (including our follower base of 40,000)
- Online banner placements
Additional promotion includes donated print placements, venue posters and various PR opportunities.
Why support the Ending HIV Big Gay Out 2019?
The BGO is an event with a mission to support New Zealand’s Rainbow Community, which is still overrepresented in all major societal and health inequalities. We think you are the perfect partner to help us make a big difference, together.
- Almost 50% of New Zealand’s LGBTIQ+ youth have seriously considered suicide and 20% of LGBTIQ+ youth have attempted suicide (this is five times higher than non-LGBTIQ+ youth).
- The Christchurch Health and Development Study found that 28.6% of gay men reported attempting suicide, compared with 1.6% of straight men.
Mainstream organisations activating at the BGO show LGBTIQ+ people they have a place in all aspects of society. For a community that is often barely tolerated and forced to fit in, active demonstrations of support have a deep and lasting impact.
HIV in New Zealand
- Men who have sex with men (MSM) are the group at highest risk of HIV transmission in New Zealand, making up 89% of locally acquired infections in 2017.
- -1 in 15 MSM in Auckland are living with HIV and 20% of them have not been diagnosed.
The Ending HIV programme’s mission is to end all new HIV transmissions in New Zealand by 2025. We have the tools to become the first place in the world to achieve this feat; ending the spread of a virus that has claimed 40 million lives. Your partnership with the BGO supports this programme and normalises HIV prevention messaging.
A commitment to LGBTIQ+ diversity and inclusion provides organisations with access to lucrative markets, enhances brand profiles and attracts high performing, loyal staff. The Ending HIV Big Gay Out provides a unique platform that organisations can leverage for a range of engagements. Partnering in the event can go beyond reaching key consumer audiences, and serve to engage stakeholders and support staff.
The 2018 OutNEXT/PWC Out to Succeed survey shows that even in a workplace with LGBTIQ+ programmes and policies in place, ongoing engagement initiatives are needed to meaningfully support LGBTIQ+ staff. More than a third of employees surveyed feel that their organisation talks about LGBT+ diversity, but opportunities aren’t really equal for all. The same survey finds that nearly 40% of employers agree with this statement.
New Zealand’s leading LGBTIQ+ business network, Rainbow Tick, also advocates for ongoing staff engagement, explaining that Rainbow Community members can easily and understandably withdraw in a working environment that is not welcoming and affirming.
“…Rainbow Community members are not willing to place their skills, enthusiasm and talents in the service or organisations where they are merely tolerated. Organisations need to be pro-active in their work on including these populations.” – Rainbow Tick
The BGO’s Big Gay Values
The BGO is guided by its five core values; INCLUSION, INNOVATION, EXPERIENCE, SAFETY and YOUTH. These maintain the BGO’s integrity and ensure its success as a community event.
The values also provide a framework to engage our partners and support meaningful engagement on the day. By aligning your activation with one (or more) of these values, you are working with us to provide meaningful and empowering experiences to reach your consumers and staff.
To get involved as a Big Gay Out partner, or for any questions, please get in touch.
Event Producer – Ending HIV Big Gay Out
Handle The Jandal Ltd. on behalf of the New Zealand AIDS Foundation
Email: [email protected]
Phone: 021 921 813